Berjaya and Era LogoIn 2007, Berjaya Corporation Berhad and Shenyang Brilliance Jinbei Automobile Co. Ltd signed a Memorandum Of Agreement and Technical License Agreement that gave them the exclusive rights to distribute and assemble various commercial and passenger vehicle from China under the brand name of Era Jinbei.

Not only the exclusive rights to assemble and distribute Era Jinbei in Malaysia but also export to South East Asia. Therefore through this alliance Berjaya Brilliance Auto Sdn Bhd has been formed.

Principal BusinessBerjaya Brilliance Auto Sdn Bhd (BBA), (formerly known as Knitwear Fashion (Kedah) Sdn Bhd,) is in the business of distributing the SBJA brand of motor vehicles.
Company Number173643-D
Registration Date5th September 1988
Registered AddressLot 13-01A, Level 13 (East Wing), Berjaya Times
Square, No. 1, Jalan Imbi, 55100 Kuala Lumpur.
Business AddressLot 3, Jalan 225, Section 51A, 46100 Petaling Jaya,  


Incorporation date in 22 July 1991.

Brilliance Jinbei Automobile Co.,Ltd (Brilliance Jinbei) is a joint venture between Brilliance China Automotive Holdings Co.,Ltd and Jinbei Automotive Holdings Co., Ltd . Brilliance China Automotive Holdings Limited is engaged in the manufacture and sale of minibuses and Zhonghua sedans in China through its subsidiary, Shenyang Automotive. The Company also has a joint venture, BMW Brilliance, with BMW Holding to produce and sell 3-Series and 5-Series sedans in China.

During the year ended December 31, 2007, Shenyang Automotive sold a total of 73,415 minibuses and 106,770 Zhonghua sedans and BMW Brilliance sold a total of 32,100 BMW sedans. As of December 31, 2007, Shenyang Automotive had an annual production capacity of 120,000 units of deluxe and mid-priced minibuses and 180,000 units of Zhonghua sedans. As of December 31, 2007, BMW Brilliance had an annual production capacity of 41,000 units. In addition, the Company has also established partnerships or working relationships with various other global automotive companies, including Toyota, Mitsubishi, FEV Motorentechnik Gmbh, Porsche, Pininfarina S.p.A., and Italdesign S.p.A.